Cornerstone Building Brands

Digital Content and Communications Representative

Houston, TX - Full-time

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Cornerstone Building Brands | Employer reference: REF7651P

Digital Content and Communications Representative

Marketing

Houston, TX, US

Posted on

About Us

Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.

Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Job description

DUTIES AND RESPONSIBILITIES

The Digital Content & Communication Representative is a new position created to support a cohesive digital customer experience across our strategic marketing, eCommerce, customer technology and retail direct initiatives. This role is responsible for developing, monitoring, and maintaining digital content across assigned Shelter Solutions customer-facing platforms, technologies and tools to drive traffic, conversions and adoption.

This role will create and manage engaging content that drives awareness and demand generation for both new and existing customers utilizing digital marketing channels including email, website, SEO. You will also work collaboratively with internal partners to inform, engage and solicit feedback from stakeholders and sales teams on marketing initiatives.

This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.

  • Creates and maintains content for a variety of assigned platforms including but not limited to eCommerce sites, customer portals, learning management systems, websites, chatbot, email, and other customer-facing applications
  • Researches content and audience segment trends to ensure that content is relevant, engaging and delivered at the appropriate time
  • Coordinates with team members and agency partners to align platform content to strategic campaigns and user journey
  • Writes, edits, proofreads and implements digital content based on the content strategy; and coordinates with graphic design team to develop supporting graphics
  • Maps content to the online customer journey
  • Creates, maintains and enhances digital content that follows online accessibility guidelines and SEO best practices
  • Ensures that SEO strategies are effectively implemented; conducts keyword and competitive research to continuously improve online visibility and user acquisition
  • Analyzes and optimizes meta-descriptions, titles, and landing pages for search terms and semantic search phrases that will drive acquisition and online engagement
  • Supports marketing team members in executing new and existing messaging strategies; applies and updates existing content to accommodate new campaigns
  • Supports copy development for marketing automation efforts as needed
  • Stays abreast of digital content trends and technology advancements to continuously improve our digital customer experience

Qualifications

  • Minimum 2 years combined experience in digital content training and email copywriting, digital marketing, eCommerce, or a similar role in an agency or corporate setting
  • Bachelor’s degree required
  • Must be proficient in English with exceptional US-based grammar and copywriting skills
  • Awareness of Canadian-based grammar is a plus
  • Building materials industry experience is a plus
  • Demonstrated ability to write crisp, high-quality, on-brand digital copy
  • Ability to consider content from a holistic standpoint—systems, platforms, and channels—to create a unified user experience
  • Customer-centric mindset with the ability to identify win/wins for Cornerstone Building Brands and our customers
  • Strong understanding of digital marketing concepts and sales processes to determine the most impactful product solution
  • Experience with content management systems, marketing automation, CRM, journey maps
  • Ability to execute multiple projects simultaneously without sacrificing quality, working in a fast-pace environment
  • Excellent listening, verbal, and written communication skills
  • Outcome-driven orientation with a bias for proactive solutioning and ability to see a vision through to execution
  • Ability to work at a detailed level while maintaining an overall project perspective for a variety of customer segments and brands

Additional information

Site Address: 13105 Northwest Fwy, Houston, TX 77040

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

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Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

California Consumer Privacy Act (CCPA) of 2018

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

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