Cornerstone Building Brands

Product Manager

Cary, NC - Full-time

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Cornerstone Building Brands | Employer reference: REF4949G

Product Manager

Product Management

Cary, NC, US

Posted on

Our commitment to Diversity, Equality and Inclusion

Cornerstone Building Brands is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Job description

The Product Manager is responsible for the overall management of assigned product lines, including managing the product portfolio to optimize sales, gross margin profitability, and product assortment.  Execute the product roadmap appropriate for the product lifestyle stage and coordinate day-to-day activities for the product line across the organization.


  • Provide overall strategic direction for assigned product lines, including development of three-year product plans
  • Drive new product development; this includes managing the NPD process, situation analysis (including industry trends, field and customer input, competitive gap analysis) to identify and confirm opportunities, positioning (product features and benefits, colors, pricing) and financial analysis (volume, price, costs, capital), maintain a continuous flow of new products appropriate for marketplace requirements delivered according to the product launch calendar
  • Manage product portfolio including new product development and ongoing evaluation of SKUs for potential changes or rationalization; use lifecycle analysis, distribution and movement data, market research and market share/industry trends to ensure portfolio has necessary depth and breadth while maintaining financial effectiveness; manage SKU rationalization processes
  • Drive assigned product line to achieve gross margin targets
  • Responsible for ensuring appropriate packaging and labelling for product
  • Develop pricing guidance tools and processes to maximize overall product line profitability, taking into consideration legal guidelines, product positioning, current competitive situations and long-term competitive standing
  • Be the focal point for all activities associated with product lines; frequent communication with management, customers, field sales, headquarters and plant operations, customer service, and other associates involved in the day-to-day “run the business activities”
  • Work with Marketing Communications to confirm product claims and detail product features and benefits for the development of sales tools; assist in defining the communications strategy; ensure production elements (parts for samples, color chips, etc.) are delivered to meet launch timetables; train Market Development Representatives and Siding sales organization and key customers on updates and changes to the product portfolio
  • Coordinate (in conjunction with Technical Associates) competitive product testing to support product development and selling communications including requesting competitive samples from the field and working with engineering to determine suitable metrics; as appropriate, effectively communicate learnings and implications to key audiences (Marketing Communications, Market Development/Field Sales, Customer Service, Operations)
  • Interact with Market Development Representatives, sales organization, and Marketing Communications as necessary to support selling initiatives including sales blitzes, tradeshows, local events, customer visits, and flawless installation support
  • Interact with R&D and/or Engineering on code related issues
  • Ensure product installation manuals are developed, disseminated, and maintained as appropriate
  • Performs other duties as assigned


  • Bachelor’s degree in Marketing, Business Administration or comparable discipline or equivalent combination of education and experience required
  • Minimum of 5 years of business experience; 3 of which must have been in a Product management position 
  • Experience in building products industry (exterior products) strongly preferred, especially with similar customer base (RSI distributors, home centers) and generating pull-thru demand by working directly with decision-makers and influencers
  • Highly developed verbal and written communication skills required
  • Strong Analytical and planning skills
  • Problem solving orientation required
  • Effective in analysis, solution and presentation of marketing data required
  • Ability to create and gain buy-in to strategic vision for assigned product lines
  • Proven ability to influence and drive organization toward agreement and timely implementation of agreed-to activities
  • Position requires high travel (50-75%)

Additional information

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

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Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.

Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

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