The Channel Marketing Manager – Retail & Builder is responsible for developing and executing marketing strategies that drive growth across national retailers, big box stores, and builder-focused segments. This role blends field marketing leadership, pro and customer engagement, merchandising execution, and builder support across a variety of channels.
This role serves as the marketing lead for both retail national accounts and builder/installer segments. The ideal candidate brings experience working across retail, pro channels, and with residential contractors and builders — and is comfortable managing cross-functional collaboration, field activation, and lifecycle marketing.
Key Responsibilities:
Retail Channel & Builder Segment Marketing Strategy
- Develop and execute retail-specific marketing plans tailored to big box, home center, and builder customers.
- Lead media campaigns and promotional execution for assigned national accounts
- Support builder conversion and loyalty through builder-specific tools, programs, and co-branded campaigns.
- Collaborate with Sales and Product to drive builder adoption of full product portfolio.
- Develop and scale multi-home rebate or loyalty programs that reward builder usage and product preference.
- Serve as the marketing lead in joint business planning meetings with key national retail and builder accounts.
- Customize pitch decks, promotional presentations, and incentive program materials to align with account objectives.
Pro Desk & Field Channel Enablement
- Equip retail and lumberyard pro desk teams with tailored tools and messaging.
- Support retail field teams and pro reps with event kits, marketing assets, and localized training materials.
- Align builder messaging across sales, retail POS, pro engagement, and digital platforms.
eCommerce & Product Content Strategy
- Own the eCommerce content strategy for key retail accounts, including oversight of product detail page (PDP) content, imagery, videos, and brand messaging.
- Coordinate with Digital Marketing and Product teams to ensure retail sites reflect current promotions, seasonal campaigns, and accurate SKU information.
- Monitor retailer eCommerce dashboards and performance reports to identify content gaps or optimization opportunities.
Retailer SKU Strategy & Visual Merchandising
- Partner with Product and Sales to support SKU optimization by retailer.
- Manage retail merchandising, display programs, signage updates, and seasonal campaign materials.
- Maintain alignment between product sampling, signage, and Pro Desk materials across retail partners.
Field Marketing & Event Execution
- Lead planning and execution of retail events and regional builder events, including training sessions, product demos, open houses, and co-branded activations.
- Ensure all field activations reinforce brand standards, campaign messaging, and product priorities.
Reporting & Insights
- Report regularly on retail and builder channel performance, campaign results, and marketing ROI.
- Track and report on builder adoption, loyalty behavior, and portfolio attachment metrics in partnership with analytics teams.
- Bachelor's Degree preferred
- 5 plus years of experience in channel marketing, retail marketing, or builder marketing within a similar industry required
- Deep understanding of both consumer and pro-facing retail marketing strategies.
- Demonstrated experience supporting national retail accounts and managing field marketing programs.
- Experience marketing to builders, trade pros, or installer networks — including familiarity with specification, sampling, and project-based sales cycles.
- Strong collaboration, communication, and project management skills across matrixed teams.
- Proficient in CRM systems, marketing automation tools, and campaign performance analysis.
The US base salary range for this full-time position is $70,000-$100,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
Cornerstone Building Brands is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Must be at least 18 years of age to apply.
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.