Who We Are
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America, servicing commercial, residential and repair and remodel markets. We’re the #1 manufacturer of vinyl siding, windows and metal accessories as well as North America’s top choice in metal roofing, and wall systems.
With an expansive product offering and more than 30 locations across the country, Our Canadian Division is uniquely positioned to enhance the value we provide to our partners and customers. We’re committed to providing high-quality exterior building solutions that our customers and communities can count on. Our building solutions are the cornerstone of the communities we serve. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.
Why Join Our Team
Our employees are empowered to make a meaningful impact on our success while pursuing a wide range of opportunities to meet your personal aspirations for development and advancement within a stable, growing Canadian industry leader.
What You Can Expect from our Company
- You will be Part of a Winning Team
- You Can Capitalize on Your Opportunities and Make an Impact
- You Will Be Well Rewarded for Your Contributions to our Success
- You’ll work for a growing company with an excellent reputation in our sector for providing great products and customer service
- Competitive and tangible rewards that provide fair compensation relative to expectations and effort including base earnings, benefits for you and your family, and contributions toward your retirement savings
- Additional performance-based compensation depending on your role. Resources and support to help you manage your personal wellness
What the Company Expects of our Team
- Bring yourself fully to work each day
- Playing your role on the team so together we Win as One
- Welcoming and Driving Change to support our continued evolution
- Help drive the success of our Canadian Business through living our universal core values
- Making an Impact to ensure our continued success
Position Summary
The Director, Sales Enablement – Canada is a critical leadership role responsible for driving both the strategic effectiveness and executional readiness of our sales organization across varied go-to-market models. Acting as a hybrid of Sales Excellence and Enablement, this role ensures that sales teams are equipped, aligned, and high-performing, translating strategy into action through tools, processes, and capability building.
Working closely with the Commercial and Growth teams, this role balances strategic accountability for sales process design and CRM adoption with a practical focus on field enablement, onboarding, and performance coaching. The role also has responsibility for leading and developing the Business Intelligence/Market Intelligence team, ensuring market and customer insights inform decision-making and drive competitive advantage.
Key Responsibilities
Strategic Leadership
- Partner with the Vice Presidents of Sales on the BU operating model design, aligned with corporate frameworks and tailored to Canadian market needs.
- Embed and sustain sales methodologies (e.g., Challenger) across teams, ensuring relevance across direct, indirect, and hybrid sales motions.
- Lead the implementation and adoption and BU-level governance of CRM tools, including change management and data hygiene initiatives.
- Develop and lead sales performance frameworks, including KPI definitions, productivity metrics, and performance dashboards.
- Partner with BU Sales, Marketing and Product teams to optimize pipeline health (incl cross selling opportunities) lead-to-order cycle, forecasting accuracy, and territory/account planning. Lead and develop the Business Intelligence/Market Intelligence team, ensuring delivery of market intelligence, customer insights, analytics, and demand planning to inform strategy and performance management.
- Participate in Quarterly Business Reviews and strategic planning sessions to assess risk, identify commercial levers, and surface sales execution opportunities. Represent the Canadian BU on Corporate Sales Excellence council.
Executional Enablement
- Build and manage scalable onboarding and continuous learning programs for all sales roles (inside, outside, and hybrid).
- Develop and maintain a Sales Manager Development Playbook to enhance frontline leadership, coaching, and accountability.
- Lead the creation, curation, and deployment of sales tools, collateral, and job aids in collaboration with Marketing and Product teams.
- Coordinate and execute sales readiness programs for product launches, market expansions, or commercial pivots.
- Partner with HR to ensure sales competencies, career pathing, and performance management frameworks are integrated into the sales talent lifecycle.
- Create feedback loops with the field to continuously iterate enablement materials and delivery methods (digital, live, blended).
- Ensure content and training programs reinforce company brand, values, and culture.
Key Collaboration Partners
- Canadian Sales Leaders (Field, Inside, Strategic Accounts)
- Marketing, Product, and Pricing teams
- HR Business Partners and Talent Development
- Commercial Finance and Business Intelligence
- Corporate Sales Excellence and CRM teams
Experience
- 10+ years of progressive experience in B2B sales, sales enablement, or commercial operations, ideally with exposure to varied Go-to-market models.
- Minimum 2–3 years in a sales leadership or commercial strategy role.
- Proven track record in improving field sales performance through structured programs and change initiatives.
- Experience working in a matrixed, cross-functional environment and aligning business unit needs with enterprise priorities.
Capabilities
- Strong project management skills; able to manage multiple initiatives with clarity and accountability.
- Excellent communicator and storyteller with strong stakeholder influence, including executive-level presentations.
- Deep understanding of CRM systems and tools, sales enablement platforms, and analytics tools.
- Expertise in adult learning methodologies and instructional design principles.
- Strong analytical and business acumen; capable of translating performance data into practical action plans.
Education & Other Requirements
- Bachelor’s degree in Business, Communications, or a related field (MBA or relevant advanced degree is an asset).
- Certification or formal training in sales methodologies (Challenger, SPIN, MEDDIC) is preferred.
- Familiarity with knowledge management systems and digital learning platforms.
- Ability to travel within Canada and to U.S. headquarters as needed (estimated 30–40%).
Why Join Us?
This role offers the opportunity to shape and elevate the commercial impact of a national salesforce while staying closely connected to the field. You’ll bring together the “what” of strategy and the “how” of enablement—creating a high-impact role that accelerates growth and drives consistent, measurable outcomes.
Cornerstone Building Brands Canada is committed to an inclusive, equitable and accessible workplace. We encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.