Product Manager

Position Summary

Reporting to the Director, Product Management & Pricing, the Product Manager, Windows & Doors, is responsible for the overall management of assigned product lines, including portfolio planning, lifecycle management, and coordination of day-to-day product activities. This role partners cross-functionally to execute short and long-term strategies that support business growth, profitability, and customer experience.

KEY OBJECTIVES AND RESPONSIBILITIES

Strategic Product Leadership

• Support the strategic priorities of the Ply Gem brand in Calgary, AB and North Star in Ontario, including sales and marketing assessments, R&D roadmap development, NPD, ECN, portfolio health, product rationalization, special products, and long-term innovation planning.
• Serve as the VOC for sales teams, dealers, and end customers, ensuring customer needs are reflected in product strategy and execution.
• Conduct ongoing market and situation analysis, including industry trends, customer feedback, and competitive gap assessments to identify opportunities and risks.
• Develop and execute a national windows and doors product strategy in partnership with Product Development, Quality, Manufacturing, and Commercial teams.

Cross-Functional Collaboration

• Act as a senior cross-functional partner to sales, engineering, purchasing, marketing, manufacturing, finance, product development, and other functional teams to define, communicate, and execute short and long-term business objectives.
• Collaborate within Stage Gate and integrated business processes to ensure disciplined execution of product initiatives.
• Build strong working relationships with team members located across Canada and the United States, including remote and on-site teams.

Financial & Portfolio Management

• Lead pricing and positioning strategies for new and existing products, including target costs and list prices.
• Apply strong financial analysis skills to evaluate business cases, identify key assumptions, and develop high-level financial models to support NDP, portfolio changes, and investment decisions.
• Drive product lines to achieve contribution margin and profitability targets.
• Partner closely with Pricing Analysts to analyze sales performance, pricing effectiveness, and profitability.
• Use lifecycle analysis, market research, and industry insights to maintain a balanced and financially effective product portfolio.

Execution & Reporting

• Act as the focal point for all activities related to assigned product lines, coordinating day-to-day “run-the-business” activities.
• Prepare and present monthly and annual product reports, business cases, and performance insights to key stakeholders.
• Ensure production elements (e.g., samples, colour chips, packaging) are delivered on time to support product launches and ongoing sales needs.

Marketing & Sales Enablement

• Support marketing communications strategies aligned to product, channel, and brand priorities.
• Ensure development, maintenance, and distribution of sales enablement tools, including product literature, installation manuals, and training materials.
• Communicate product-related updates (e.g., new products, changes, pricing updates, competitive insights) to internal and external audiences.
• Deliver in-person and digital product training sessions as required.

Additional Responsibilities

• Perform special projects and other duties as assigned in support of business objectives.

EDUCATION AND WORK EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related discipline, or an equivalent combination of education and experience.
• Minimum of five (5) to eight (8) years of relevant business experience, including at least five (5) years of direct product management experience with accountability for portfolio performance.
• Proven experience in product management within a hard-goods manufacturing environment, with pricing, profitability, and lifecycle management.
• Strong experience with Stage Gate/NPD processes and Integrated Business Planning.
• Building products industry experience required; windows and doors industry experience strongly preferred.

SKILLS & ABILITIES

• Excellent communication and presentation skills, with the ability to engage senior leaders.
• Demonstrated leadership capability with the ability to drive change and influence outcomes.
• Advanced financial and analytical skills, including the ability to develop business cases, evaluate assumptions, and interpret high-level financial models.
• Proven ability to influence, align, and drive decisions cross-functionally.
• Strong analytical, planning, and problem-solving skills, with a bias toward action and continuous improvement.
• Ability to analyze and synthesize large, complex data sets into clear insights and recommendations.
• Comfortable navigating ambiguity and simplifying complex issues into actionable strategies.
• Demonstrated ability to build consensus and drive timely execution of agreed-upon initiatives.

COMPETENCIES:

• Cornerstone Building Brands (CBB) Values and Behaviors & Mindsets - Act consistently with CBB's Values (Safety, Integrity, & Inclusion) and Behaviors & Mindsets (Customer-Centricity, Interconnectedness, Continuous Improvement).
• Proactive Ownership / Self-Starter – Demonstrates initiative, anticipates issues and opportunities, independently drives work forward, and takes ownership of outcomes without requiring close supervision.
• Strategic Leadership– Translates market insights into long-term product and portfolio strategies, sets direction and drives outcomes for product portfolios.
• Business & Financial Acumen – Understands profitability drivers and applies financial rigor to product decisions, balancing growth, customer and margin needs.
• Execution Excellence – Manages multiple priorities while delivering results with discipline.
• Collaboration & Influence – Builds trust and alignment across diverse stakeholder groups.
• Change Leadership – Drives continuous improvement and adapts to evolving business needs.
• Analytical Problem Solving – Evaluates complex situations and delivers practical solutions.

Ply Gem Canada is committed to an inclusive, equitable and accessible workplace. We encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.