Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.

Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

DUTIES AND RESPONSIBILITIES

As the Marketing Data Analyst, you will be responsible for in-depth reporting on marketing, e-commerce and customer technology activities, providing insights on revenue attribution, campaign performance, and user adoption across a range of mediums and platforms. You will gather, analyze, interpret and present marketing and sales data to inform marketing decisions, optimize campaigns, improve customer segmentation, and advance predictive analytics capabilities. Through analytical and data storytelling skills, this strategic role enables our marketing team to make smarter, better, and faster decisions to improve the customer experience and increase market share.

This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.

• Collects and analyzes data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, sales data and market research reports to identify and present strategic useful insights
• Centralizes and maintains all marketing and customer technology analytics and reports
• Works closely with Sales Operations and Analytics Center of Excellence (ACE) to integrate marketing data into data structures for the broader company
• Guides third party agencies on reporting standards, structure and formats as needed to aggregate into centralized reports
• Guide necessary data integrations between our marketing and sales platforms, involving complex data workflows
• Assist with analytics implementation QA, documentation, and optimization
• Manage the tag management, working with marketing managers and agency to ensure the correct implementation and set up of all of our required tags within Google Tag Manager
• Implement and maintain marketing data governance standards, ensuring accuracy and completeness of data within reports and dashboards
• Take ownership of data-related problems and drive the resolution process; coordinates with the IT department on data-related technical issues
• Monitors and measures performance of online and offline campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest
• Translates complex metrics into concise reports, dashboards, and presentations to inform and guide strategy
• Develops visual reports consumable for key stakeholders to inform our current and future marketing initiatives
• Crafts monthly, quarterly and annual reports for marketing and business unit leadership measuring important metrics across earned, owned and paid media efforts
• Collaborates with Corporate Marketing and Sales Enablement stakeholders to gather data, perform analysis, synthesize results, and deliver key insights; ensures consistency in data definitions and sources
• Reports on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Develop and implement analytical models to understand customer behavior and optimize marketing strategies
• Provide data-driven recommendations to enhance our marketing and customer technology efforts
• Analyzes marketing and sales funnel performance and customer intent based on customer behavior, incorporating both first and multi-touch source attribution
• Reports on marketing KPIs including leads, conversion rates, website traffic and social media engagement to create transparency to ROI
• Create and advance marketing forecast and prediction models using multi-year performance trends
• Integrates insights from multiple projects, campaigns and platforms into more strategic insights
• Conduct competitive research and analyze benchmarking data to identify new market opportunities, target audiences, and consumer behavior patterns
• Supports marketing budget analysis and forecasting, making recommendation based on insights to future marketing investments
• Identify, evaluate and implement new tools and technologies to enhance and mature marketing tracking and reporting capabilities
• Share best practices with others and promote cross-functional learning.
• All other duties as assigned

• Bachelor's degree in business, statistics, mathematics, social sciences, marketing, or a similar field
• A minimum of 5-7 years of experience collecting, analyzing and reporting on data sourced from sales and marketing platforms such as CRM, marketing automation platforms like Eloqua, and Google Analytics
• In-depth understanding of digital marketing and e-commerce campaign strategies and tactics such as SEM, merchandising, PPC and programmatic advertising
• Proficiency with computer programs, such as MS Excel, Access, and PowerPoint
• Comprehensive understanding of full marketing and sales funnels, including familiarity with lead maturation processes
• Expertise in data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

The US base salary range for this full-time position is $75,000 to $95,000 + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)